Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy

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Wacoal #854119, The Red Carpet Strapless Bra by Wacoal is comfortable enough for every day. Wear this t-shirt bra strapless, halter or racerback

Red Carpet Strapless Bra by Wacoal

Direct-to-consumer lingerie brand Lively acquired for $85M

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Wacoal to acquire American lingerie brand Lively

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Wacoal to acquire American lingerie brand Lively

Wacoal to acquire American lingerie brand Lively