Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030
Retailing Groundedness: How to improve customer experience, brand
Reviving MUJI: The Remarkable Journey Adapting to Market Changes
Muji - The Global Strategy Behind The Japanese No-Brand Brand.pdf
What are the most successful 'no logo' luxury brands? - Quora
Used Book in Good Condition
Asian Brand Strategy: How Asia Builds Strong Brands
Individual Assignment MKT ARIP - UNIVERSITI TEKNOLOGI MARA FACULTY
How to Build a Successful “No-Brand” Brand – Insights from MUJI
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
MUJI Published Integrated Report, MUJI REPORT 2021
How quick commerce is taking the fast lane in Asia
Japanese retailer Muji styles ambitious global expansion plan