Chico's FAS, Inc. - Chico's FAS, Inc. Introduces TellTale™, its New Digital-First Intimate Apparel Brand
TellTale™ to Launch April 24 at mytelltale.com Chico's FAS, Inc. (NYSE: CHS) today announced the upcoming launch of its newest brand, TellTale™, an intimate apparel collection targeting women ages 25 to 40. Launching as a digital-first brand, TellTale™ is designed to intrigue customers looking for intimate apparel that is sensual and lets them express their distinct personality. The TellTale™ brand will launch exclusively at mytelltale.com on April 24, 2019. "TellTale™ enables us to capitalize on our intimate's infrastructure with core, proven expertise already in place, addressing a true white space in a growing market," said Shelley Broader, CEO and President of Chico's FAS. "The retail environment is shifting rapidly, and we believe that the winners long-term will be those that have a healthy pipeline of innovation – including innovative approaches to doing business." "TellTale™ allows us to target new customers and offer them a different experience than what we offer through our
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