Wonderbra's famous 'Hello Boys' ad makes a comeback with a twist

Almost 25 years since it first graced billboards Wonderbra is evoking the spirit of its controversial 'Hello Boys' campaign, putting a modern twist on the poster shifting the focus away from the male gaze.

Hickory Farms Pop-Up Opening in Tuscaloosa Next Week

Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead

Download

Wonderbra's famous 'Hello Boys' ad makes a comeback with a twist

Wonderbra's 'Hello Boy' billboard voted 'most iconic ad image of all time

Wonderbra 'Hello Boys' advert voted most iconic of all time

Toblerone and LePub Amsterdam Unveil 'Never Square' Campaign for New Diamond-Shaped Truffles

Wonderbra's 'Hello Boy' billboard voted 'most iconic ad image of all time

TAYLOR SWIFT: TWICE AS VALUABLE AS TRAVIS KELCE

Mike Everett: how Eva's Wonderbra poster hit the world between the eyes - More About Advertising