Asos Is Featuring Swimsuit Models with Stretch Marks and Acne Scars

These un-retouched photos are garnering major praise.

Woman praises ASOS for 'keeping it real' by not retouching 'imperfections' on models

Stretch Marks

ASOS Models Have Booty Stretch Marks and Acne Scars and We're All About It — Femestella

ASOS Models Have Booty Stretch Marks and Acne Scars and We're All About It — Femestella

ASOS DESIGN Curve ruched cut-out swimsuit in purple check print

ASOS Showcases Models' Stretch Marks in Unedited Photos

ASOS Now Shows Models With Stretch Marks

ASOS Praised for Not Photoshopping Models' Stretch Marks

London Model Agency - IMM commercial model agency

ASOS praised for showing unedited models with stretch marks