Ting on X: Neiwai, a successful 國貨潮牌underwear brand, advocates its use of Xinjiang cotton. Its international campaign has collaborations w/ US fashion bloggers, I wonder how that separate strategy works /

Brand Expansion from China to the US, with NEIWAI's Hailey Xue

Neiwai Launches Sustainable Capsule With Wolford

China Lingerie and Underwear Market: Top Brands

The global expansion of the Chinese underwear brand, NEIWAI in the West - 7 Continents

Chinese apparel brands rally on support for Xinjiang cotton sourcing

Here's what foreign brands have to say about Xinjiang - The San Diego Union-Tribune

China boycotts Western clothes brands over Xinjiang cotton

Balancing Act: The Fashion Industry Vs Major Powers - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology

China's Lingerie Brand Taking on Beauty Standards

Bulgari apologizes to China for listing Taiwan as a country after online backlash

Lingerie Brand NEIWAI's Surprising Global Ambassador Wins Social Praise

Founder's Interview｜Xiao Lu of NEIWAI：Building An Underwear Brand That Knows Women Best - Luxe.CO