Our Heritage - Etam Groupe

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1910 1916 The brand’s first boutique opens in Berlin. 1919 Wooden racks from floor to ceiling, boxes to hide the items… This is the concept of the first Etam boutiques. 1920 1920 In the window, the first stockings in synthetic silk are exposed without any complex. 1924 Etam launches with success in the indémaillable lingerie. […]

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