Brand Strategy: Why The Evian Water Bra Never Took Off

In 2004 Evian came out with a new innovation, a water bra! For many reasons you can see why this never took off. Brand strategy, it matters. Find out more he

The great hydration myth debunked

Brand Over Extension: BIC's Disposable Pantyhose And Why It Never Caught On

Olivia Culpo Talks Coachella Style, Letting Mom Pick Instagram Photos

Psychology Archives Bradbury Brand + Design Experts

That Awkward Moment: Colgate Kitchen Entrees & Evian Water Bra, by Creffiti

Evian: Brand Identity and Communication

Liquid assets: how the business of bottled water went mad, Business

What the Amish can Teach us about Branding

SOLUTION: Case analysis marketing evian - Studypool

How Evian is looking to win loyalty through experiences » Strategy

The Value of Prototypes: Why You Need Packaging Mock-ups

Evian goes carbon-neutral amid criticism of water industry