The generational war: Millennial vs. Gen Z buying myths

Insights On What Gen Z Really Think And Why You Should Care - GWI

The generational war: Millennial vs. Gen Z buying myths

Generation Z in Asia: A Research Agenda

Boomers vs millennials: why the generation war is a myth

Financial Marketers Must Resist Millennials Myths and Gen Z Traps

Tiffany Regaudie - BANKNOTES

The Bunk of Generational Talk - WSJ

Millennials vs. Gen Z: Debunking Generational Marketing Myths

Gen Z is much more open to homeownership than Millennials

Gen Z vs. Millennials: Unpacking Generational Differences • 7ESL