It is the video content that is made and shared on TikTok and similar video platforms like Instagram reels and Shorts. In China they have Douyin (TikTok’s big sister), Kuaishou, Watermelon…
Kyösti Turpeinen posted on LinkedIn
Success Stories of Streaming in China:Hatomusubi, by Juri Kobayashi, Musicinfo
Archive of stories published by Musicinfo – Medium
Music Copyright in China Then and Now, by Juri Kobayashi, Musicinfo
Archive of stories published by Musicinfo – Medium
MTT - Music Think Tank
TikTok vs Douyin vs Instagram Reels vs Shorts vs Triller
Archive of stories published by Musicinfo – Medium
MTT - Music Think Tank