What Spanx Teaches Us About Innovation

I had a deep thought while packing a pair of Spanx into my suitcase the other day, as I prepared to speak at a conference on the topic of women consumers. For the three people reading this article who don’t know about Spanx, it’s the enthusiastically named “shapewear” product line that’s []

Denim Innovation – Spanx

Maryellen Smith (@MaryellenBSmith) / X

Iconic Shapewear Brand Spanx Is Reportedly Looking For A Buyer In A Deal That Could Value It At $1 Billion Business Insider India

Spanx founder Sara Blakely says business will to expand to denim and more

Many Spanx: how did shapewear become a political battleground?, Lingerie

The power of the female form: why shapewear still has a part to play in moulding the body-positivity movement, The Independent

Solved Question 7 0.4 pts The product Spanx is an example of

From corsetry to Yitty: A history of shapewear

Spanx to Open Series of Pop-ups in New York, D.C. and Miami

Many Spanx: how did shapewear become a political battleground?, Lingerie

Maryellen Smith (@MaryellenBSmith) / X

The Art of Innovative Seamlessness: FEELINGIRL Unveils Elegance in Comfort with Shapewear for Self-Discovery and Expression