Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Patagonia Founder Gives Company Away to Fight the Climate Crisis

How Patagonia learnt to paint a more accurate picture of its community, Opinions

Op-Ed: Patagonia Proves the Success of Sustainable Corporations

Patagonia Environmental + Social Initiatives 2018 by Patagonia

Patagonia: Billionaire boss gives fashion firm away to fight

Patagonia is 'going purpose' as founder gifts company to climate

Patagonia's billionaire founder gives away company to fight

How Patagonia learnt to paint a more accurate picture of its community, Opinions

Yvon Chouinard – the 'existential dirtbag' who founded and gifted

Why talent is moving from agencies to tech platforms and startups