In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.
Ragazzo esaminando le mani appiccicose in cucina Foto stock - Alamy, mani appiccicose bambini
e.l.f. Cosmetics launches its biggest community driven campaign in the UK - MediaCat, elf make up
How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy
Dynamic Yield Press and Media Center
Elf Cosmetics' TikTok Campaign Results, elf makeup
Elf cosmetics hi-res stock photography and images - Alamy, elf make up
How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy
Why We Love e.l.f. Cosmetics New Glow Reviver Lip Oil - PureWow, elf makeup
Figure 1 Cash flows from both firms for the past 5 years Ulta Beauty Elf
How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup
Fino a 52% su Griglia elettrica senza fumo, griglia elettrica senza fumo
How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup
Elf cosmetics hi-res stock photography and images - Alamy, elf make up
Figure 1 Cash flows from both firms for the past 5 years Ulta Beauty Elf
Fino a 52% su Griglia elettrica senza fumo, griglia elettrica senza fumo