In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it? A History of Accidental . . .
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.
Royal Purple® Launches New No Matter What Drives You Branding Campaign
The Resurgence of Purple in Branding
Welcome
Salons Direct Catalogue 2018/2019 by Salons Direct - Issuu
Purple Brands: What Does Purple Signify In Branding?
Why purple might be the perfect colour for your branding
The Resurgence of Purple in Branding
Color Theory, Purple for Logos and Marketing
A Purple logo: Is it the best colour for your brand?