Betting on boomers, P&G enters the adult diaper market

Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.
Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.

The Challenge of Slow - BCG Henderson Institute

Procter & Gamble Just Unloaded a Brand That Sells Adult

The Development of National Quality Performance Standards for

Continence Products: Research Priorities to Improve the Lives of

Cincy Inno - Former P&Ger lands six-figure investment from Cuban, Paltrow on ABC's 'Shark Tank

Market Segmenting, Targeting, and Positioning

Adult Diapers Industry Overview - Brands, Manufacturers, Pull ups

Absorbent Products for Incontinence

The Development of National Quality Performance Standards for

Procter & Gamble And Kimberly Clark Compete Sharply In The Diaper