Samba TV partners with Disney: Here's what it means

Samba TV

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Samba TV partners with Disney: Here's what it means

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According to Samba TV, 2.0M US households watched Encanto on Disney Plus in its first weekend streaming. Viewership skewed female (+9%) and households with Hispanic viewers over-indexed by +64%. : r/boxoffice

Future of TV Measurement with Disney Advertising & Samba TV, a podcast presented by Disney and Samba TV

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