Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex's Commitment

Drug Store News - April 2019 by ensembleiq - Issuu

Mother Nature as Brand Strategy: Gender and Creativity in Tampax

Playtex seduces women in their 50s

Playtex girdles lingerie 1956 ad original vintage print 1950s

New Collection of Lingerie and bra

Pin on Memorable Advertising

1956 Playtex Living Bra Vintage Ad, 1950's Fashion, Advertising

Playtex's Commitment

1984 Playtex Discretion Bras Ad - Won't Show More-DV0837

Playtex seduces women in their 50s

1954 PLAYTEX Living Bra Brassiere Lingerie Womens Clothing Fashion

Brand history

Truncating an Underwear Brand: JK, JKY?