Peloton's 2023 rebranding effort will highlight subscriptions - The Verge

While reporting their earnings for Q3 of 2023, Peloton execs said the fitness company plans to rebrand, starting with a relaunch of its app to include tiered subscriptions.

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Peloton Sending Most Active Members Gifts to Close Out 2023 - Peloton Buddy

Peloton Reintroduces Itself For Anyone, Anywhere

Peloton relaunches brand, subscription pricing and app

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Peloton promoting Hardware Discounts to Corporate Wellness Members & Select UnitedHealthcare Members - Peloton Buddy

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Peloton Unveils Membership Tiers in 'Anyone Anywhere' Rebrand