British Athletics loses key sponsor as Sainsbury's pulls out

Britain's Sainsbury's makes it personal in price battle with rivals

Wrexham and Yeovil form unlikely rivalry as Non-League side seal sponsorship deal with Aldi days before FA Cup tie against M&S-sponsored Welsh outfit - with supermarket chains rekindling caterpillar cake battle!

UK Athletics asks for funds up front in almost-finished deal with Nike

GB & NI SELECT TEAM OF EIGHT FOR 2022 EUROPEAN 10,000M CUP

Sainsbury's cuts short British Athletics sponsor deal - BBC Sport

British Athletics defends Nike deal amid criticism after renewing to 2030, Athletics

Emily Rudge's England grateful for women's rugby league trailblazers, Women's rugby league

August 18, 2015 Homepage Archive

Fmcg brands and grassroots sports sponsorship is Sarah Kaye's mission

Müller ends sponsorship with UK Athletics - AW

August 18, 2015 Homepage Archive

Sainsbury's - Wikipedia