Millennials change way women shop for bras - The Boston Globe

Millennials change way women shop for bras - The Boston Globe

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The rise of “athleisure” apparel and the increasing demand for varied wardrobes are changing the way women shop for undergarments, specifically bras.
The rise of “athleisure” apparel and the increasing demand for varied wardrobes are changing the way women shop for undergarments, specifically bras.

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New report shows Millennials have changed the way women buy bras